CPG

SOCIAL MEDIA STRATEGY
TIKTOK CONTENT CREATION
INSTAGRAM REELS CREATION
SOCIAL MEDIA COPYWRITING
ANALYTICS REPORTING
INFLUENCER PARTNERSHIPS
SNAPCHAT MARKETING

Ruffles Canada: GROAT

The Situation
Canadians declared All Dressed as their fave flavour, while Americans were declaring a flavour that we didn’t even have, their staple: Cheddar & Sour Cream. It was high time for Ruffles to save Canadians the cross-border trip by bringing the offering to Canada, but the hurdle they were facing was figuring out how to get those ride-or-die fans to crown the new Cheddar & Sour Cream flavour as the Greatest Ruffles of All Time.

The Solution
We tapped on multiple popular social media creators, giving them creative freedom to speak to their audience in the most effective way. Not only did this help drive product awareness across all target demographics, but we asked the creators to spark up a debate - which Ruffles flavour is the GROAT? The discourse in the comments section on every video prompted stellar engagement with fans going head to head, converting comments into real sales.

The TikTok campaign itself garnered a 60% higher CTR and a 293% higher view-through rate compared to platform benchmarks, with a total of 41M+ campaign impressions across Meta, Snapchat and TikTok. The creator campaign totalled nearly 10M impressions with nearly 100K completed views across all pieces of content. So, which flavour is the true GROAT? Try them out for yourself!