CPG

SOCIAL MEDIA STRATEGY
CONTENT CREATION
SOCIAL MEDIA COPYWRITING
GRAPHIC DESIGN
INFLUENCER PARTNERSHIPS
BRAND ACTIVATIONS

Doritos Canada

The Situation
Doritos came to us with the task of making the brand more Gen-Z forward: already an incredibly famous name, they wanted to reinforce their position as the best cheesy chip on the market for teenagers and younger adults. From a shift in social content and the addition of influencer collabs and activations, they were ready for us to dive deep with our best ideas.

The Solution
Our team recognized that a product that’s made for a wide demographic can’t just be marketed by one niche - nor can it be marketed in just one way. The “easy” route would have been to work strictly with food creators and stick to social, but we saw the opportunity to touch different verticals. With all the new launches and collaborations, we took a different approach to each campaign, while still making sure evergreen social never fell off the radar.

  • For the launch of the Doritos x Subway Footlong Nachos, we enlisted a recipe creator, a food reviewer, an artist, and a Paralympic athlete. We saw 79% positive consumer sentiment, bringing in over 1K engagements and 30K views!

  • We brought Doritos to their first ever Friends Only event - an exclusive, invite-only party in Toronto where Doritos was a lead sponsor. To feed into the “nostalgia” of the theme, we got branded pop-a-shot hoops and arcade games to make sure our “room” was constantly packed.

  • Executed a Stranger Things x Doritos collab alongside Netflix to market the limited edition Pizza and Cool Ranch chips, commissioning content from four Canadian creators, resulting in 186K impressions.

  • For the launch of the Doritos x Osmow’s Walking Shawarma, we organized an influencer event at an Osmow’s restaurant, bringing in 70 creators for a night of games, food and custom drawings. In addition, we contracted four food influencers to create content that garnered over 177K impressions.