INFLUENCER
COLLABS

SOCIAL MEDIA STRATEGY
CONTENT CREATION
SOCIAL MEDIA COPYWRITING
GRAPHIC DESIGN
INFLUENCER PARTNERSHIPS

Doritos x Subway

The Situation
Doritos Canada was looking to promote their new collaboration with Subway Canada - a deliciously crunchy snack tray called the “Doritos Footlong Nachos.” The task was to tap on a network of micro-mid tier Canadian content creators to help spread the word about the limited time offering.

The Solution
Our team recognizes that a product that is made for a wide demographic can’t just be marketed by one niche. The “easy” route would have been to work strictly with food creators, for this food product. Instead, we saw the opportunity to dip into differing verticals in order to reach a wider audience. We enlisted a recipe creator, a food reviewer, an artist and an athlete to bring their own twist into why, when, where and how they would enjoy the Doritos Footlong Nachos.

Through these 4x creator-led videos, we saw 79% positive consumer sentiment - higher than even the branded assets themselves. In total, these partnership posts organically brought in nearly 1K engagements and 30K views, with 2x of the creator videos receiving 100% positive sentiment. We know the content paid off, because Subway was selling out of the product fast!