CPG

SOCIAL MEDIA STRATEGY
CONTENT CREATION
SOCIAL MEDIA COPYWRITING
COMMUNITY MANAGEMENT
VIDEO EDITING
GRAPHIC DESIGN
ANALYTICS REPORTING
CELEBRITY PHOTOSHOOTS
INFLUENCER PARTNERSHIPS

PLEZi

The Situation
As a startup, PLEZi was looking to establish their brand identity. With the faces of Michelle Obama, Stephen Curry and Ayesha Curry already behind them, their influence was there… but people didn’t know about them just yet. How does the brand gain relevance with their key demographic, Gen Z?

The Solution
Thankfully, we’re a team of Gen Zs (who are chronically online) so we knew exactly where to start. We started with redoing their social media strategy to target their key demographic, switched up their online tone of voice to better connect with their audience and proposed a new content plan that focused more on trends and culture. Within less than a year of working on the brand, we grew their social accounts by 9K+ followers, garnered 138M+ impressions and 27M+ views.

Not limiting ourselves to our location, we’ve taken countless trips across America to capture content with Stephen and Ayesha Curry, and spearheaded social coverage for PLEZi’s first ever influencer brand trip in San Francisco. Lastly, we revamped PLEZi’s PR gifting program to target as many mid-tier Gen Z and Gen Zalpha influencers across America to make a big shift in brand awareness.