Social media done properly.
Proper cannabis seltzer is one of few THC beverages that packs a punch without the bonkers weed taste that many competitors are known for. At 1 calorie and 10 grams of THC, the new competitor needed to make a splash this summer and make its mark - fast.
Our social media strategy and launch campaign earned a follower growth rate 6.55x higher than industry average, with a click-thru rate that was 6.5x higher than industry average.
As folks flocked to find out more about Proper, the product completely sold out in our four-week launch period. Cheers, y’all.
Social Media Strategy
Product Launch Strategy