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Social media done properly.

The situation
Proper cannabis seltzer is one of few THC beverages that packs a punch without the bonkers weed taste that many competitors are known for. At 1 calorie and 10 grams of THC, the new competitor needed to make a splash this summer and make its mark - fast.

The result
Our social media strategy and launch campaign earned a follower growth rate 6.55x higher than industry average, with a click-thru rate that was 6.5x higher than industry average.

As folks flocked to find out more about Proper, the product completely sold out in our four-week launch period. Cheers, y’all.

Social Media Strategy
Product Launch Strategy
Content Creation
Graphic Design
Copy Writing
Community Management

Agency: Resonator

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Our social media strategy and launch campaign earned a follower growth rate 6.55x higher than industry average, with a click-thru rate that was 6.5x higher than industry average.
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See it in action
  • Facebook
  • Instagram - Negative