Proposed under-16 social media bans in countries like Canada could reshape digital marketing. Gen Alpha, highly influential tech native consumers, drive household purchases, but if they’re no longer online, brands will need new ways to reach them. While rooted in child safety, these policies signal a major shift in the digital marketing landscape.

Gone are the days of inspirational millennial marketing that urges you to change the world, and in are the days of the unhinged Gen Z approach.

What does a potential TikTok ban in America mean for you as a brand? Here are our thoughts as a social media agency.

Should Reddit be a part of your social strategy? Here’s what we think.

Did Gen Z break the traditional marketing funnel?

How did Stanley Cups become one of the most sought after products? Let’s dig into their marketing strategy.

2025 is right around the corner and it’s time to start setting those New Year goals (#NewYearNewMe, eh?). But fear not - the year isn’t over just yet, so there’s still time to get a head start on those goals!

While bachelorettes with Domingo had the internet in a grip, you know what we were intrigued by? Saturday Night Live writers taking their inspo straight from the likes of some of the biggest TikTokers and trends they’ve started.

How far can false advertising go before it becomes an actual scam? American dessert chain Crumbl Cookies has found themselves in the middle of a scandal that, honestly, isn’t even their fault.

Super Duper is proud to announce our latest partnership with Columbia University School of the Arts to lead their upcoming social media strategy and implementation for 2024-2025

With TikTok potentially exiting stage right, brands need to explore ways to seek refuge on other social platforms and keep their digital presence alive. 

If you’ve ever found yourself “screaming, crying, throwing up” because your favourite app is changing AGAIN, you’re not alone.

It’s no secret that the human attention span is fighting a losing battle when faced with the digital landscape we’ve created over the last few years.

In 2023, brands would kill to have unbreakable brand recognition. Amongst aisles and aisles of consumer packaged goods to pick from at every grocery store, there has always been one that sticks out of the rows: Kraft Dinner.

Super Duper is so thrilled to announce our latest partner: Waterfront Toronto. 🌊

Whether you’re a creator or a casual user of social, Threads is meant to be a place of creativity and starting open, public conversations with people around the world.

Think of 5 brands right now. They can be from any industry, any market. Now, how many of them were blue?

It's not just another channel—it's a new medium entirely

For the last few years, the internet has been inundated with the rise of influencer marketing, but could that be coming to an end?

These days it feels like there’s an analytic for every action you can take on a platform in the social media marketing space.