That's a Soleil vibe.
Soleil redesigned their sparkling water packaging just in time for the busy summer season, and needed a way to celebrate it on social. As a brand within the Albertsons Companies’ beverage products since 2016, they relaunched their Soleil Sparkling Water throughout the United States with one goal: Celebrate summer and the vibes it brings along.
We ideated and supported the development for the campaign strategy, including micro and macro TikTok influencers with a combined 6.6 million follower count, social ads and even an original TikTok transition audio that was available to stream on the branded Spotify playlist. Our partnerships with TikTok all-stars like Sharlize True, Sam Myerson, Chase Del Rosario and the Griffin Brothers have garnered a combined 44,000,000 views and counting. Now that’s a Soleil vibe!
Social Media Strategy
TikTok Influencer Relations
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