Albertsons' Soleil, CPG
Soleil sparkling water is a private-label beverage within the Albertsons companies umbrella. Sold in 2016 as a cheap, flavourful and calorie-free refresher, Soleil relaunched their cans in 2022 with colourful and bold new packaging to introduce the voice and vibes of the brand on the national stage. Now, they just needed to tell everyone, fast.
We took the existing can creative and created over 100 pieces of unique graphic designs, including social media in-feed ads, Reels, TikToks, Stories, as well as digital teads, Spotify mobile overlays, companion banners, a 30sec animated Spotify ad including voiceover, 2 half-page print ads, OOH for electric vehicle charging stations, and a baseball stadium billboard. Additionally, we sourced, briefed and directed 9 TikTok influencers to create their own unique transition videos to showcase the new cans to their followers.
We ideated and developed the campaign strategy, including selection of micro and macro TikTok influencers with a combined follower count of over 7,000,000, social ads and even an original TikTok transition audio that was available to stream on the branded Spotify playlist.
Our partnerships with TikTok all-stars like Sharlize True, Sam Myerson, Chase Del Rosario and the Griffin Brothers have garnered over 44,950,000 views and counting, plus over 150,000+ engagements. Now that’s a Soleil vibe!
Social Media Strategy
Social Media Copywriting
TikTok Influencer Relations
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