https://www.itssuperduper.com/press daily 0.75 2026-04-01 https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/32ad283e-8a56-4356-bc84-38983b46b5a1/SUPER-long.png https://www.itssuperduper.com/press/genalphasocialban monthly 0.5 2026-04-01 https://www.itssuperduper.com/press/genzmarketing monthly 0.5 2025-01-29 https://www.itssuperduper.com/press/tiktokban monthly 0.5 2025-01-17 https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/47a6149a-3731-4aea-bd0b-df5c2929a8b3/NBC+Image.jpg Press - Why a TikTok Ban is (Potentially) Happening in America - Make it stand out Image via NBC News https://www.itssuperduper.com/press/redditforbrands monthly 0.5 2024-12-16 https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/d853e662-bd93-47c1-9770-d88fc36b8e65/Image+via+Pexels Press - Why Your Brand Should be on Reddit - Make it stand out Image via Pexels https://www.itssuperduper.com/press/marketingfunnel monthly 0.5 2024-12-11 https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/ff9c1894-a779-467a-bbce-adef0511ace6/Dec+12+Feature+Image.png Press - Gen Z Broke the Marketing Funnel - Make it stand out The four stages of the “Marketing Funnel” https://www.itssuperduper.com/press/stanleycupmarketing monthly 0.5 2024-12-02 https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/5869a91c-d250-4cf8-9d7f-b7ab3f138ab9/Stanley+Cup+Feature+Image.png Press - Studying the Stanley Cup Craze - Make it stand out Image via Stanley 1913 and 2024 Mattel https://www.itssuperduper.com/press/socialskillstomaster monthly 0.5 2024-11-18 https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/d18bcc54-402f-443e-a413-09e6fabd20d8/Blog+Graphic.png Press - 25 Skills to Master Going Into 2025 https://www.itssuperduper.com/press/tiktokonsnl monthly 0.5 2024-11-05 https://www.itssuperduper.com/press/crumblsydney monthly 0.5 2024-10-02 https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/5bf201de-0fc8-4d86-85f6-8f51de2475bf/Crumbl+Blog+Image.png Press - False Advertising or a Real-Life Scam? Australian “Crumbl Gate” Rocks TikTok - Make it stand out via @crumblsydney https://www.itssuperduper.com/press/sds-columbia-university monthly 0.5 2024-07-04 https://www.itssuperduper.com/press/tiktokban2024 monthly 0.5 2024-05-26 https://www.itssuperduper.com/press/social-platforms-are-running-out-of-new-ideas-fast monthly 0.5 2024-03-30 https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/9b733cf8-24cf-4740-8c24-3efc1a196b54/Screenshot+2024-03-30+at+10.31.39%E2%80%AFAM.png Press - Social platforms are running out of new ideas – fast - It happens all the time. TikTok announced that they would be stepping back from their BeReal feature TikTok Now, providing an important reminder for social platforms to focus on why people choose their app instead of the competitor’s in the first place. TikTok jumping on that bandwagon was surprising, but not unheard of. After all, we’ve seen a steady build in copycat features since back in the Snapchat days when Instagram felt compelled to cash in on Stories, all the way up until 2023 when YouTube promoted their short-form videos YouTube Shorts, and Instagram decided to prioritize full-screen video content over static. https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/11869356-3493-4247-a0de-631425b144e3/Screenshot+2024-03-30+at+10.34.02%E2%80%AFAM.png Press - Social platforms are running out of new ideas – fast We’ve seen the same thing happen before with the introduction of Instagram Reels in August 2020, and at the same time, TikTok hit over 100 million users in the same month. Social media giants love to borrow the great ideas from other great giants. Often a trend would appear on TikTok and then in a few weeks it would be replicated by Instagram. Once people knew that they could watch these trends unfold in real time rather than getting hit with an embarrassing “I saw that 2 weeks ago on TikTok,” after sharing a Reel in the DMs, they went straight to the source: TikTok. https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/e4a4fee5-d499-4ea7-bb3b-3c56d02f3f40/Screenshot+2024-03-30+at+10.36.13%E2%80%AFAM.png Press - Social platforms are running out of new ideas – fast Sometimes, arriving early to the party is actually the key to success. So, pay attention to new and emerging platforms that are gaining traction. We’re looking at you, Threads. Being involved in the early days of a platform means you can be involved in shaping the platform, and get an inside scoop on what people are doing. https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/4140995e-268a-46ff-bb86-2d95d2b26a37/Screenshot+2024-03-30+at+10.37.47%E2%80%AFAM.png Press - Social platforms are running out of new ideas – fast Listen to them. Support them. And let them do their jobs. Of course, social platforms can always grow and introduce new, fun features, but not at the expense of their platform's roots and integrity. Threads emerging at the death of Twitter and Instagram returning to image-first content are clear messages that we are witnessing a cautionary tale. The lesson here is simple: social platforms should focus on their core values and stop trying to imitate successful concepts from competitors. https://www.itssuperduper.com/press/attention-spans-are-shorter-than-ever-this-is-a-wake-up-call-for-advertisers monthly 0.5 2024-03-30 https://www.itssuperduper.com/press/this-might-be-our-fave-rebrand-of-2023 monthly 0.5 2024-03-30 https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/9d759b2d-cd3d-4e55-9e13-0adc19fb9400/KD-New-logo-Boxes-H-800x400-1.jpg Press - This might be our fave rebrand of 2023... - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/e1f5a100-c06e-4861-892e-b57224af8da9/KD-New-logo-300w-1.jpg Press - This might be our fave rebrand of 2023... - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/921a85c6-1ea7-4fbd-adcc-9ffe0b54fef4/the_kraft_heinz_company_kd_mac_n_cheese_unveils_first_rebrand.jpg Press - This might be our fave rebrand of 2023... - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.itssuperduper.com/press/super-duper-wins-vor-for-waterfront-toronto monthly 0.5 2024-03-30 https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/53da22a3-5302-4b7c-828e-f71a8d0e45ea/WFT+x+SDS+%28Blog%29.png Press - Super Duper wins VOR for Waterfront Toronto - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.itssuperduper.com/press/its-been-2-months-since-threads-launched-should-your-brand-join-in monthly 0.5 2024-03-30 https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/714e8d61-4b8a-4bcc-8d4e-977de733765a/Screenshot+2024-03-30+at+10.08.53%E2%80%AFAM.png Press - It’s been 2 months since Threads launched. Should your brand join in? Whether you’re a creator or a casual user of social, Threads is meant to be a place of creativity and starting open, public conversations with people around the world. With the speed of Twitter but the visual integrations of Instagram, Threads offers a social platform that is quick, positive, and most of all: entertaining. https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/c1762cea-3f2d-413e-b7ef-0d00f717d122/Screenshot+2024-03-30+at+10.06.55%E2%80%AFAM.png Press - It’s been 2 months since Threads launched. Should your brand join in? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/79daec50-b9da-4731-a105-14a5d5d0f0d8/Screenshot+2024-03-30+at+10.13.18%E2%80%AFAM.png Press - It’s been 2 months since Threads launched. Should your brand join in? The features On Threads, you can do a number of things: Start a Thread Creative ideas straight from your brand, open for the entire world to see and engage with Share a Thread Particularly, Threads offers an integrated holistic experience because you can add Threads to your IG Story, or even post the Thread directly to your IG feed Repost a Thread Leverage existing content from other brands and creators that suit your industry Reply to a Thread Start conversations with your followers and beyond! https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/da4ad3ac-6303-4101-8bf3-4285c3cbbe93/Screenshot+2024-03-30+at+10.27.57%E2%80%AFAM.png Press - It’s been 2 months since Threads launched. Should your brand join in? Should your brand join Threads? Threads is a great opportunity to engage on a new platform and connect with your audience in an authentic way. Especially since ads are currently not permitted on the app, your brand has less contenders to compete for branded language. If your brand... Lends itself to stunning photo and video Has the flexibility for reactive humour and relatable moments Speaks directly B2C Successfully already reaches your audience on Instagram and Twitter https://www.itssuperduper.com/press/its-not-just-you-brands-are-turning-blue monthly 0.5 2024-03-30 https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/a6c2c311-1621-4d25-81ea-b190f78dd915/Screenshot+2024-03-30+at+11.29.28%E2%80%AFAM.png Press - It’s not just you. Brands are turning blue. Think of 5 brands right now. They can be from any industry, any market. Now, how many of them were blue? It’s not just you. It’s hard to pinpoint when it happened, but lately, it feels like every brand is either blue or turning blue. Think Amazon Alexa, Paramount+, American Express, and recently HBO Max is making the switch as they rebrand to Max. But it begs the question: Why blue? https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/580aebfc-8d42-4516-945d-83d37462931e/Screenshot+2024-03-30+at+11.31.16%E2%80%AFAM.png Press - It’s not just you. Brands are turning blue. Traditionally, blue was used to represent “male” in babies, so it’s associated with masculinity. What do you see when you look at boardrooms and executive meetings? Men. This also plays into the fact that since a very high percentage of men are colourblind — the kind that favours blues — it makes sense that big box brands are turning blue to appeal to the stakeholders that keep these brands afloat. There’s another variable that has to do with the change from purple to blue. Since screens are based in blue light, cooler colours tend to jump out of the screen and stand out more. Even popular brands that are based in red tones are often quite blue – think of Netflix or Levi’s. https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/b3e84933-dcf8-4ef6-afee-937d452ba809/Screenshot+2024-03-30+at+11.32.35%E2%80%AFAM.png Press - It’s not just you. Brands are turning blue. It’s easy to follow the path. It’s bold to carve your own. As we approach (what feels like) the 100th Marvel sequel or yet another remake of an old franchise, many younger demographics are looking for brands that make choices that others are too afraid to make. Colours that appeal most to digital-first nomads like millennials and Gen Z include colours like lime green and lavender. These tones are blue-based and are prominent on screens, especially from a distance such as an Instagram profile picture on a phone. https://www.itssuperduper.com/press/why-some-brands-are-doing-tiktok-wrongand-steps-they-can-take-to-ace-the-platform monthly 0.5 2024-03-30 https://www.itssuperduper.com/press/de-influencing-is-not-just-a-tiktok-trend-its-a-major-wake-up-call-for-brands-everywhere monthly 0.5 2024-03-30 https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/64cf1acc-d2dd-4a00-8e0a-741abff214f6/Screenshot+2024-03-30+at+11.42.33%E2%80%AFAM.png Press - De-influencing is not just a TikTok trend, it’s a major wake-up call for brands everywhere - Not worth the hype (or the money) As we all know, we’re in a recession. So, a lot of people are being more conscious about how they’re spending their money and what they consider important. When you boil it down, a lot of these products that have been marketed as “must-haves” or “game-changers” are luxuries at the end of the day. Some will continue to purchase these products because they’re in a place where they can afford to drop a little extra, but the bulk of young people are trying to be more budget conscious during this time of economic change and stress. https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/c56a9b35-b0db-458b-90c8-e3f2ac7aadb4/Screenshot+2024-03-30+at+11.43.55%E2%80%AFAM.png Press - De-influencing is not just a TikTok trend, it’s a major wake-up call for brands everywhere - Gen-Z and Gen-Alpha are tired When you think about it, growing up with the internet has given the newer generations a lot of advantages in education and visibility, but it has also guaranteed that they’ve been inundated with advertisements since birth. Whether it’s seeing their favourite YouTuber promote the latest mobile game mid-video, or seeing their long-standing idols on Instagram doing clothing-brand partnerships, the younger generation has been predisposed to be surrounded by, and highly aware of, advertisements. https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/5177c3a3-b6c9-4d2f-a4f6-58a731fabb28/Screenshot+2024-03-30+at+11.45.38%E2%80%AFAM.png Press - De-influencing is not just a TikTok trend, it’s a major wake-up call for brands everywhere There have been a lot of folks online who have started to examine who they follow in correlation with the de-influencing trend, and most of them are starting to voice that their fav influencers are no longer relevant to them. Of course, this makes sense as a lot of us have followed some of our go-to creators from their early days when they were still working in a public-facing industry, living in that shoebox apartment. Those eras are relatable to everyone, as we’ve all been or will be there at one point or another. So, that’s how the parasocial relationship between the audience and influencer begins. However, when a favourite creator starts making content around attending thousand-dollar-Met Galas or showing off their latest haul from Gucci…the relationship suffers. Cracks in the relationship start to form, and eventually, audiences distance themselves from those creators. https://www.itssuperduper.com/press/3-analytics-every-social-media-manager-should-be-optimizing-for monthly 0.5 2024-03-30 https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/e7f28246-f108-427c-aa0c-b105747de015/Screenshot+2024-03-30+at+11.54.23%E2%80%AFAM.png Press - 3 Analytics Every Social Media Manager Should Be Optimizing For Of course, one of the main asks from any business is going to be online brand recognition and conversion to sales; but which ones are the most optimal for client growth? We’re breaking down 3 analytics that are the most crucial to any community manager as one of the Top Social Media Marketing Agencies in Canada. https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/6a258939-da08-4311-9825-c391e9b770e5/Screenshot+2024-03-30+at+11.55.52%E2%80%AFAM.png Press - 3 Analytics Every Social Media Manager Should Be Optimizing For When you get your business onto social, it's important to keep things evolving within your brand guidelines. Whether it's LinkedIn, Facebook, Tiktok, or Instagram, keeping an eye on this particular metric across your channels helps you track what content you could afford to make more of (and less of!) For example, if you make Reels on your page and they gain a good engagement rate, but your infographics are underperforming, that’s a sign to adapt. Maybe make a Reel with the information from that infographic instead! https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/7a3e6559-5eab-4582-8cf3-1e586e9048ce/Screenshot+2024-03-30+at+11.57.30%E2%80%AFAM.png Press - 3 Analytics Every Social Media Manager Should Be Optimizing For - Click Thru Rate Perhaps the most coveted KPI, the click thru rate often has industry pros scratching their heads. If you’ve worked on the internet long enough, you know that getting people to click out from an app to a third-party site or even a blog is hard. So, when you see a post with a high CTR, it’s like hitting a gold mine. https://www.itssuperduper.com/press/the-best-content-strategy-for-brands-in-2023 monthly 0.5 2024-03-30 https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/3bd3a502-f93e-4754-808b-893b16445e89/Screenshot+2024-03-30+at+1.49.48%E2%80%AFPM.png Press - The best content strategy for brands in 2023 We posted about our work across three different platforms, and each one had a different message depending on where we were posting. On LinkedIn, you’re always talking into a bubble of other industry heavyweights, so there’s no need to sacrifice your brand’s tone of voice, but LinkedIn is the one to be the most formal and buzzwordy. However, when posting on Instagram there’s more room for incorporating a more casual tone of voice within brand guidelines. And TikTok? The more comedic and meme-driven, the better. Tailoring your message and copy to the exact people to whom you’ll be talking on your respective platforms is essential to your reach, and to keeping people on board with your message. A meme that lands with the Gen Z audience on TikTok might go right over the heads of the industry players on LinkedIn. https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/88d20854-e025-45c3-933c-57bb11339053/Screenshot+2024-03-30+at+1.58.22%E2%80%AFPM.png Press - The best content strategy for brands in 2023 - Diversify using various mediums Another way to cross-post without making identical carbon copies is to change the way your information is presented. Above, you’ll see how we communicated our content on LinkedIn. For Instagram and TikTok, we went a different route by utilizing the same images but in a video format. The popularization of video content with Instagram Reels and TikTok gives us a new way to utilize images that aren’t just posting a static social media carousel. Instagram has told us over and over that video content is the priority, so it’s worth the while to reimagine some posts as videos instead. After all, 66% of people said they’d prefer to watch a short video to learn about a product or service. https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/b7f6ae4a-0e93-4a85-bd1b-74b5241dbd5d/Screenshot+2024-03-30+at+1.55.56%E2%80%AFPM.png Press - The best content strategy for brands in 2023 - Stagger the content distribution Just because you’re posting the same content across your social media channels doesn’t mean it all has to go out on the same day. Of course, if you’re doing something timely like a product drop or rebrand then disregard this section, but for standard content, staggering the posting schedule can also be a way to keep the conversation going for a longer period of time. This means that you may post an Instagram infographic on Tuesday and then the same infographic with different Facebook post copy on Thursday. This way, you communicate the information across all channels, but also will feel less spam-y. As we also know, there are different peak hours for posting across platforms so keeping that in mind also gives your content a better chance of engagement. https://www.itssuperduper.com/press/5-seo-hacks-for-your-brand-to-steal-before-the-holiday-season monthly 0.5 2024-03-30 https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/5ae4d0b1-3416-4e57-ba94-961e668eb2b1/Screenshot+2024-03-30+at+2.02.30%E2%80%AFPM.png Press - 5 SEO hacks for your brand to steal before the holiday season If you’re new to digital marketing, SEO might not be something you’ve dealt with as often as social media or E-commerce, but it should be a key element of your strategy. The better your SEO is, the more likely you are to be discovered in potential clients’ Google searches. So, let’s talk about 5 ways you can boost your SEO (and by extension, your online presence!) https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/f59b80b9-5ec1-421a-bf16-5bd70d3d1b84/Screenshot+2024-03-30+at+2.03.23%E2%80%AFPM.png Press - 5 SEO hacks for your brand to steal before the holiday season - Optimize your keywords When dealing with SEO, you always want to ensure that your keyword usage is up to par. This is important because these words are what will cause your website to appear in searches and even improve your standing on the search engine’s results page. In the interest of SEO, you want to double down on alternative words and phrases rather than repeating the same keywords over and over. Quality is always more important than quantity here. A great way to change things up is putting yourself in the shoes of the people you’re trying to attract, what they would realistically be typing into that search bar, and finding a way to throw that into your website or even your post copy on social. https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/8dd7a2e5-cf14-4284-abf1-6b261247bcf7/Screenshot+2024-03-30+at+2.05.31%E2%80%AFPM.png Press - 5 SEO hacks for your brand to steal before the holiday season - Check-in with a Web Crawler In order to improve your site’s search engine rankings, it’s important to make sure your site has been indexed. For your site to even appear in a search, you have to crawl it at least once, but crawling often is a great way to make sure your content is being indexed across the board. https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/3b665b7e-e34f-4710-b557-00f3826c1210/Screenshot+2024-03-30+at+2.06.43%E2%80%AFPM.png Press - 5 SEO hacks for your brand to steal before the holiday season A rule of thumb is to make sure that your content is appealing and accurate. The more reputable your brand becomes in the arenas of thought leadership within your niche, the more likely that boost will affect your standing in the eyes of Google. Cash in on backlinking If you’ve been creating content long enough, you can utilize backlinks to strengthen your SEO. The more your content is backlinked by other sources, the more valuable it is to the Google algorithm. This signals to search engines that your content is engaging and useful to other audiences, thus making it attractive to them to push forward into relevant search results more often. https://www.itssuperduper.com/press/we-tried-the-viral-hashtag-strategy-heres-what-happened monthly 0.5 2024-03-30 https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/93a751c0-9751-4a3f-a682-1d73d93256de/Screenshot+2024-03-30+at+2.11.27%E2%80%AFPM.png Press - We tried the viral hashtag strategy. Here's what happened No matter where you look on social media marketing sites and blogs, no one has a concrete answer on how many hashtags to use on Instagram, or where to put them. If you’ve been around Super Duper’s social media long enough, you’ll know we’re advocates for keeping hashtags in your post copy. https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/82addb3e-ca9b-4847-9b4a-09bd0fa723c7/Screenshot+2024-03-30+at+2.13.41%E2%80%AFPM.png Press - We tried the viral hashtag strategy. Here's what happened - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.itssuperduper.com/press/perfect-social-media-content-is-failing-here-are-3-signals-it-may-die-for-good monthly 0.5 2024-03-30 https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/59cde518-e6db-40b5-81c6-7f3fef1e5ac5/Screenshot+2024-03-30+at+2.19.15%E2%80%AFPM.png Press - Perfect social media content is failing. Here are 3 signals it may die for good - Gen-Z wants authenticity, not overhyped marketing communications. Often when a brand begins its journey into the video-first space, they often feel pressured to have perfect content. However, online advertising is becoming more nuanced due to our always-online lifestyles; Gen-Z specifically is a great way to consider how to market a product. Especially knowing that 50% of the Gen-Z population has purchased a product simply because they saw it on TikTok. https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/00d7f786-a607-4c46-9dbf-7e7f83fcd8ba/Screenshot+2024-03-30+at+2.20.25%E2%80%AFPM.png Press - Perfect social media content is failing. Here are 3 signals it may die for good - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/b8de4e36-12ae-4747-bd40-3491f77a200c/Screenshot+2024-03-30+at+2.22.18%E2%80%AFPM.png Press - Perfect social media content is failing. Here are 3 signals it may die for good - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.itssuperduper.com/press/social-media-musts-in-2022 monthly 0.5 2024-03-30 https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/74433060-f301-4a65-933d-301da01ac168/Screenshot+2024-03-30+at+2.26.53%E2%80%AFPM.png Press - Social Media Musts in 2022 Wrong. Well, kinda. These are great basic best practices, but there is so much more you can do for your brand's socials. Optimizing your social profiles from your bio to your content, and even your content creation strategies can lead to a much more trustworthy experience for potential clients. Implementing these must-haves elevates your online presence, and ensures the folks who come across your page immediately take your business seriously. Today, we're talking about the six social media musts for 2022 that you may have not considered before. https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/4a487cf0-6abe-4576-8014-83b0b7864094/Screenshot+2024-03-30+at+2.28.15%E2%80%AFPM.png Press - Social Media Musts in 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/d3aa70e5-9275-460f-883f-9b8005f221e8/Screenshot+2024-03-30+at+2.29.55%E2%80%AFPM.png Press - Social Media Musts in 2022 - Engaging video hooks These days, our attention spans are...not great. When creating video content we have less than 5 seconds to capture the audience's attention before it's on to the next for them. Since TikTok exploded on the scene in 2020, video content has been the blueprint for the future of social media communications. So it's time for your brand to get in on the action! All you need to do to keep folks engaged is make sure your content is up to par and exciting to watch right off the bat. For example, if you're posting a recipe or DIY video, make the finished product your opening shot. This allows people the chance to have a sneak peek without watching the process, but also gets them interested in watching it come together. https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/a95d0bc2-1b04-41bc-ad38-cd255af0b108/Screenshot+2024-03-30+at+2.31.19%E2%80%AFPM.png Press - Social Media Musts in 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.itssuperduper.com/press/do-i-need-an-icon-for-my-logo-in-2023 monthly 0.5 2024-03-30 https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/9b71acfe-b599-41fa-a8fd-2e4388548e97/Screenshot+2024-03-30+at+2.34.25%E2%80%AFPM.png Press - Do I need an icon for my logo in 2023? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/c5f28fd1-7868-420e-8ae2-4a478b815177/Screenshot+2024-03-30+at+2.34.32%E2%80%AFPM.png Press - Do I need an icon for my logo in 2023? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/aef26770-b000-4e5c-b91d-11f8db074df5/Screenshot+2024-03-30+at+2.34.38%E2%80%AFPM.png Press - Do I need an icon for my logo in 2023? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.itssuperduper.com/press/international-womens-day-2022 monthly 0.5 2024-03-30 https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/273df32c-d268-4945-bce4-c74ae32863d7/Screenshot+2024-03-30+at+2.39.47%E2%80%AFPM.png Press - International Women's Day 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/1711824137708-LDPCS1N53GZV09OK273F/Screenshot+2024-03-30+at+2.42.02%E2%80%AFPM.png Press - International Women's Day 2022 https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/1711824138103-VKJ7CS6Y5R6XW07ZJ0VM/Screenshot+2024-03-30+at+2.41.13%E2%80%AFPM.png Press - International Women's Day 2022 https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/07c5537f-0255-4840-b3a6-626c492641ca/Screenshot+2024-03-30+at+2.44.44%E2%80%AFPM.png Press - International Women's Day 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.itssuperduper.com/press/social-analytics-that-matter monthly 0.5 2024-03-30 https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/34fa6f72-c479-4087-8f6f-351154d95dda/Screenshot+2024-03-30+at+2.49.04%E2%80%AFPM.png Press - Social Analytics That Matter Metrics to be wary of are the "vanity" metrics, these are often goals like wanting to obtain X number of followers in a month or X amount of likes on a single post. These talking points are common, you hear them everywhere, but there's no room for improvement in them: Once you hit the goal you've set, you're golden. This doesn't allow for a qualitative roadmap of how your business is growing, or what you can improve on. https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/68f47696-0fcf-462e-a51b-4d22136af392/Screenshot+2024-03-30+at+2.50.19%E2%80%AFPM.png Press - Social Analytics That Matter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/0065fdf0-b483-4202-915b-b5f136388e6c/Screenshot+2024-03-30+at+2.51.16%E2%80%AFPM.png Press - Social Analytics That Matter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/41037834-9e54-4d08-807e-efaa5a605234/Screenshot+2024-03-30+at+2.52.04%E2%80%AFPM.png Press - Social Analytics That Matter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.itssuperduper.com/press/the-death-of-creativity-a-case-against-canva monthly 0.5 2024-03-30 https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/36e0076b-b56b-4f16-8d06-6a20776d4a70/Screenshot+2024-03-30+at+2.55.32%E2%80%AFPM.png Press - The Death of Creativity: A Case Against Canva - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/9d405e74-71b4-4e57-8ebf-822d331f62e4/Screenshot+2024-03-30+at+2.55.38%E2%80%AFPM.png Press - The Death of Creativity: A Case Against Canva - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6601d213612ce838726ddb31/e3a342e1-8aec-4c84-a47f-1b1645561bf9/Screenshot+2024-03-30+at+2.55.44%E2%80%AFPM.png Press - The Death of Creativity: A Case Against Canva - Make it stand out Whatever it is, the way you tell your story 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