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Has your small biz done these 4 things before the holiday buying season?

Updated: Sep 21, 2023

Small Biz Check! The holidays are literally right around the corner, but it’s not too late to make sure you’re set up for success. In an online universe that’s saturated with different options, you have the opportunity to be seen, heard and even better: beloved. Here are 4 things you can do right now to prepare for the busy holiday season:

4. Set up your Instagram Shop

If you’re already selling through Shopify, it’s an easy addition to include Instagram Shopping to your IG page. Instagram is designed to keep its users on the platform, so when you break down the barriers that stop your customers from purchasing, you're allowing them to buy products right from the app they’re scrolling on.

Also, it’s not just about having the Shop live, it’s also about ensuring all the information is correct and provides as much detail as possible! This includes sizing, availability, shipping and providing high-quality product images to truly immerse the user into the shopping experience.

3. Update the FAQ page on your site

Does your FAQ really answer those frequently asked questions? Take stock of your Instagram DMs and see which questions get asked a lot, then devote a page on your website to answer those questions as clearly as possible. With shipping times and supply chain difficulties being all the rage this season, you want your customers to enjoy their purchase and reduce the risk of returning the item because of a miscommunication (that could’ve been avoided!)

Bonus tip: Once you’ve built the FAQ page, add a link to it in your Linktree (or other Link-in-Bio aggregators for Instagram) so that users can click to it directly with their burning questions.

2. Send out an e-blast

Your customers are hearing about new deals and promos from all over the place: Paid social ads, big banners outside of store windows with massive percentage points, you name it. Tap directly into their inboxes with an e-blast and curate that subject line to really pop. You can achieve this through a significant deal

that is exclusive to email newsletter readers. This method gives your audience an incentive to stay on your email list and catch those juicy promo codes. Plus, you’ll have this email list primed for whenever the next big buying season is — Valentine’s is just around the corner, after all.

1. Schedule some content

You’re going to be busy. As a one-person show, you manage finances, inventory, product creation and customer service. Marketing and social media can easily fall off your radar, which is why automation and scheduling can be the real life saver. Keep talking to your audience through engaging posts that are scheduled through Facebook Creator Studio (or a third party scheduler like Sprout or Later) to keep your content pipeline flowing during your busiest times. Just remember to mark in

your agenda to check back every once and a while to engage with comments and answer questions! If you're not sure where you should post your content, check out our blog post that breaks down what you should post on Facebook, Instagram, Twitter and LinkedIn.


Small business in the time of COVID can be a wacky time, but using your digital presence to your advantage is one of your best bets for a great holiday season this year. Streamline your consumer’s buying journey by removing all possible barriers that stop them from buying, and keep them clicking with these helpful tips in time for the busy buying season.

Ready to elevate your digital presence? Super Duper Studios is a digital branding agency in Toronto. We specialize in game-changing visual identity, websites that make sense, and double-tap worthy social media content. Nice to meet ya! Email me at and let’s chat.


Michelle Nguyen Lead writer and social media strategist at Super Duper Studios.


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