The ocean is deteriorating every day, and it's up to humans to help protect it. In the niche venture capitalist market of bluetech investors, Okeanos needed to make a name for themselves. Literally.
Beginning from the ground up, these founders needed to legitimize their business and create their digital footprint. From naming the business and crafting the visual identity, all the way to designing and implementing their website and investor presentation decks - we supported Okeanos Capital and dove right into the water.
Since launching the business, Okeanos Capital has raised over $1,300,000 in commitments towards bluetech initiatives. With only a few months under their belt, they had 5+ large sources of capital reach out and show interest in the brand. Not bad for founders who launched from a home office, dreaming up how he could invest in (and protect!) the ocean in this lifetime.
Business Name Strategy
Presentation Deck Design
This branding exercise was all about symbolism.
For the visual identity, we leveraged the icosahedron, the sacred geometry symbol for water.
As for the name, we celebrate the Greek God Okeanos who was thought to protect the body of water that surrounded Earth.