Mad Lemon, CPG

THE SITUATION
Mad Lemon is a feel-good craft lemonade cocktail from Denver, Colorado. Female-founded by 3 best friends, Mad Lemon is dedicated to great flavours that are fresh, natural and refreshing. As the company begins expanding state-wide and soon to be nationwide, their social media presence needed to celebrate the unique cult-following that Mad Lemon brings with it — all while supporting the community that made it so popular.
 

THE SOLUTION

75% of American consumers say they’re more likely to be loyal to brands that understand them on a personal level. Plus, 59% of American consumers say that once they’re loyal to a brand, they’re loyal to it for life. We made the brand love easy, so we could retain the fandom and build a bigger community.

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We incorporated Mad Lemon’s ongoing community involvement with its unique and wacky visual identity to create a social persona that was not only interesting to read, but worth paying attention to. This resulted in an engagement rate that is 4.43x better than industry average, and a click-thru rate that is nearly 30x better than industry average. Cheers to that!