Flyin’ off the shelves.
Kensington Brewing Company had the classic story of business ownership: They're so busy being great at what they do, that they don't have time to tell the world about it. So when the brewing pals were looking for a partner to shoot some great content this summer, they called us.
To announce the launch of their new craft seltzers for the summer, we built a social media strategy that celebrates their eclectic cans through short-form video on TikTok and Instagram Reels.
These videos earned 2,000+ views on average, increasing the brewer's discoverability to new potential consumers and seeing an engagement rate that was double the industry average.
We kept the fizzy dranks sold out of stores all summer long. Like a sneaker drop, but for seltzers.
Social Media Strategy
Product Launch Plan
TikTok Platform Launch