Josie - SaaS
The situation
People around the world spend one third of their lives at work. Career Analytics sought to ensure that every person deserved to feel genuine job satisfaction, but had issues with digital discoverability and providing clear, simple explanations about the business at its core.
The result
The most important part of starting a business? The name. We conducted a business naming strategy using competitive research to identify a name that would be personable, friendly and professional for job-seekers to trust.
Once that was identified, we built everything around it: The striking visual identity that creates that kind and welcoming feel, a functioning website that is user-friendly, and presentation deck designs that were eye-catching, modern and fresh. A job well done!
Business Name Strategy
Brand Strategy
Visual Identity
Logo Identity
Presentation Deck Design
This branding exercise transformed a corporate name into one that was friendly, welcoming and kind.
Creating an authentic persona as an avatar named Josie, we personified the brand while still alluding to the business goal - doing what makes you happy.
Friendly & Human
“Job” + “Satisfaction”
