Youth leading tomorrow’s change.
Future Majority has been advocating for youth in Canada to use their voice and make real change in the political landscape for the better. In search of a way to succeed their organizational goals online, we reinvigorated their social media presence to entice these Gen Zs and millennials to rise to the challenges of tomorrow.
We built their social media strategy to service these younger demographics in the platforms they already spent time in by introducing TikTok and increasing usage of Reels on Instagram. These short-form videos have increased their Instagram engagement rate to 10.1%. This is a colossal uptick compared to 1.1% on the page’s average post.
Along with the introduction of video, we also redefined all their content pillars to not just be valuable sources of information, but actionable posts that encourage users to be informed and most importantly, get involved. Now THAT’S the future.
Social Media Strategy
TikTok Platform Launch