The situation
The Canadian Association for the Advancement of Women and Sport (CAAWS) had big aspirations of making sport more equitable for women across the nation - but they also had a name that was a bit of a mouthful. With their essential ethos in mind, we developed a refreshed brand identity to bring the well-known Canadian name into the modern era.

The result
The new logo and simplified branding was driven by a unity of women and the willpower of these changemakers both on and off the field. The rebrand was a hit with the industry, and received chatter from media outlets like TSN and Financial Post touting its brave new design and bright plans for the future ahead.