From 1980 to 2020.
The situation
The Canadian Association for the Advancement of Women and Sport (CAAWS) had big aspirations of making sport more equitable for women across the nation - but they also had a name that was a bit of a mouthful. With their essential ethos in mind, we developed a refreshed brand identity to bring the well-known Canadian name into the modern era.
The result
The new logo and simplified branding was driven by a unity of women and the willpower of these changemakers both on and off the field. The rebrand was a hit with the industry, and received chatter from media outlets like TSN and Financial Post touting its brave new design and bright plans for the future ahead.
Visual Identity
Marketing Communications Templates
Agency: Republic
