THE SITUATION

The Canadian Association for the Advancement of Women and Sport (CAAWS) had big aspirations of making sport more equitable for women across the nation - but they also had a name that was a bit of a mouthful. With their essential ethos in mind, we developed a refreshed brand identity to bring the well-known Canadian name into the modern era.

THE SOLUTION

The new logo and simplified branding was driven by a unity of women and the willpower of these changemakers both on and off the field. The rebrand was a hit with the industry, and received media mentions from broadcasters like TSN and Financial Post, touting its brave new design and bright plans for the future ahead.

 

During launch, the brand reached over 360,000,000 impressions through media and nearly 700 unique media engagements celebrating CWAS and their powerful message to support women in sport.